The Company | Fixed Income Data Provider
An AI-driven market data and analytics platform provider for fixed income securities.
Why a redesign?
The previous look and feel of this fixed income data provider no longer aligned with its mission and values within the financial sector. The new design reflects an evolution of the brand, combining artificial intelligence with clarity, transparency, and insight.
Website
The website design is predominantly dark to reflect the dark screens used on trading terminals. Primary colors from the previous design are still present, making the rebrand feel like an evolution rather than a complete redesign. The orange neural network in the background is derived from the integral in the logo and represents the millions of data points this fixed income data provider provides on their platform.
Fact Sheets
The new design allows collateral to be presented in either light or dark formats, depending on use case. Fact sheets hosted on the website use the lighter design to ensure they are easy to download and print. Dark-themed fact sheets are intentionally reserved for in-person conferences, where print output can be carefully controlled.
